115Growth

Conversations with industry leaders on the future of content-led growth.

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Topics of Conversation

AI in Content Creation

This topic explores how evolving AI technologies are reshaping content creation in digital marketing, impacting skills and strategies in the industry.

Personalization in Customer Engagement

A discussion on how advanced personalization in content delivery influences consumer behavior and the balance between customization and privacy.

Emerging Platforms in Content Distribution

Examining the impact of new platforms and formats like short-form videos and interactive media on audience content consumption and business strategies.

Influence of Social Media on Brand Narratives

This conversation focuses on how social media platforms shape brand narratives, creating opportunities and challenges in building authentic and engaging stories.

Sustainability and Ethical Considerations in Content Marketing

Addressing the growing importance of sustainability and ethics in content marketing, and how companies are adapting their strategies to meet these values.

The Future of Monetization in Content Creation

Exploring the evolving landscape of content monetization, including subscription models, advertising, and sponsored content, and their implications for content creators and marketers.